YouTube Strategy & Brand Growth

Build brands
that scale
& perform.

Nova Creative is a brand growth consultancy specialising in YouTube strategy, content monetization, MCN management, and brand development. We build multichannel networks that scale and generate long-term revenue.

Creative studio
📈
Revenue generated in 2025
$16.5M
11 CMS operated
1,000+ YouTube channels
$16.5M Revenue in 2025
$1.7M Monthly recurring revenue 2026

Who we are

A European consultancy with a global network.

Based on the French Riviera, Nova Creative specialises in YouTube multichannel strategy, brand growth, and content monetization. We build scalable digital ecosystems that generate long-term value.

With over 12 years of experience in streaming, MCN management, and brand partnerships, we bring deep industry knowledge and a hands-on approach to every mandate.

285M+
Views generated in 2025
130M+
Watch hours delivered
$16.5M
Estimated partner revenue in 2025 — across our full CMS network
Team
🇫🇷 French Riviera, Nice

What we
do best.

End-to-end solutions from brand creation to monetisation at scale.

01

Brand Strategy & Identity

Full brand systems built for digital-first companies — positioning, naming, visual identity, and creative direction.

PositioningVisual identityCreative direction
02

YouTube Channel Strategy

Market-driven channel concepts targeting high-CPM niches. Content roadmaps, SEO, thumbnail strategy, and growth systems.

Channel auditSEO growthCPM strategy
03

MCN & CMS Management

Full-service multi-channel network management. We handle rights, CMS operations, and partner coordination across 1,000+ channels.

CMS operationsRights managementMCN dev
04

Content Monetization

Revenue optimisation through ads, long playlists, live streams, and licensing. 65% of our channels monetize within 3 months.

Ads revenueLive streamsLicensing
05

Growth & Distribution

Audience growth systems, engagement strategies, and international MCN collaborations to expand reach and revenue.

Audience growthEngagementMCN partnerships
06

Consulting & Partnerships

Advisory for brands and creators entering YouTube ecosystems. Strategic partnerships with labels, platforms, and rights holders.

AdvisoryLabel partnershipsRights
Florian Mirilli — Founder
Florian Mirilli
Founder & CEO, Nova Creative

A word from our founder

“ The strongest performance comes from strong partnerships. "We build closely with our partners, align for the long term, and turn that trust into sustainable growth."

Florian built Nova Creative on one conviction: the strongest partnerships create the most durable results. Every mandate we take starts with alignment, not promises.

Trusted partnerships
Established
FR
Nice · Riviera

European base · Global perspective

French Riviera roots.
Global reach.

Headquartered on the French Riviera, we combine a strong European perspective with a network spanning 10 countries — giving every partner a global competitive edge.

10
Countries
3
Continents
EU
Registered

Our approach

The way we work.

Our process is built around three core principles that guide every partnership we build.

🛡️

Compliant by Design

Every channel we build operates within platform policy. All content is reviewed by our team and carries clear provenance — keeping avoidable risk to a minimum for every partner.

🔭

A Transparent Partnership

We grow channels in stages — each with its own approach, analysis, and clear goals. We're always open about what the data shows and adapt strategy with partners at every step.

🤝

Built for the Long Term

We're not looking for a one-off deal. We start small so both sides can test how we work together — then expand as trust builds. Every partnership we grow is one we intend to keep.

Our reach

Based on the
French Riviera.Acting globally.

From our base in Nice on the French Riviera, we work with brands, creators, and platforms across 3 continents — bringing a European perspective to global digital markets.

🇫🇷 France
🇬🇧 United Kingdom
🇺🇸 United States
🇲🇽 Mexico
🇭🇺 Hungary
🇱🇧 Lebanon
🇨🇾 Cyprus
🇸🇬 Singapore
🇵🇱 Poland
🇨🇳 China

Our strengths

Why clients
choose Nova Creative.

💰
High Revenue
$16.5M

USD generated in 2025 through strong ad monetization from long playlists and live streams that maximise engagement.

🎵
Original Content
100%

Original or licensed music and visuals. Copyright-free content guaranteed to be safe, compliant, and risk-free on all platforms.

🤝
Strong Partnerships
WMG + Merlin

We collaborate with Warner Music Group and Merlin to access millions of copyrighted songs for licensing and content strategy.

Our team

Where strategy
meets execution.

Our team brings together strategists, creators, and growth experts united by one goal: building digital brands that last.

Join us

A team of creators,
strategists & builders.

We work with talented people across strategy, content, technology, and partnerships. If you're exceptional at what you do and care about building things that scale — we'd love to meet you.

CMS operated worldwide 11
Channels across our network 1,000+
Revenue generated in 2025 $16.5M
Join our team →

Ready to scale your YouTube presence and build a brand that lasts?
Let's talk — we reply within 24 hours.